In 2022, 891 lives were lost in roadway work zones. Crew members use a variety of warning systems and barriers to keep drivers separated from roadside workers, but it takes just one moment of distraction for a work zone intrusion to lead to a crash that changes lives forever.
WATCH FOR US TOOLKIT
The toolkit contains guidance for sharing work zone safety messaging with your community, including suggested sample media posts suggested for pairing with the graphics and logos below.
Show us how you 'Go Orange'
Send NAPA your Watch For Us photos! Photos may be used in future work zone safety messaging and Watch For Us marketing materials.
National Work Zone Awareness Week
"Respect the zone so we all get home.”
In 2022, 891 people were killed in work zone crashes, according to the most recent data available from WorkZoneSafety.org.
The American Traffic Safety Services Association (ATSSA) maintains the annual efforts around National Work Zone Awareness Week each spring at the beginning of road construction season.
"What many fail to recognize is the vast majority of people killed in work zone crashes are motorists and their passengers." the ATSSA writes. "In 2022, 742 drivers and their passengers died in work zones, making it all the more important for drivers to slow down and stay focused while approaching and passing through a roadway work zone."
Nationwide events in 2025 include:
Monday, April 21
Work Zone Safety Training Day is intended for employers and workers to pause during the workday for safety demonstrations, training in hazard recognition and fall prevention, and talks about hazards, protective methods and the company’s safety policies, goals and expectations. Resources to conduct a Work Zone Safety Training Day are available from NAPA, ATSSA, and the Center for Construction Research and Training.
Tuesday, April 22
The National Kickoff Event is organized by the host DOT and includes public officials, the media, members of the public and often speakers with firsthand knowledge of a work zone tragedy. In 2025, the Kickoff Event will be hosted by North Carolina DOT.
Wednesday, April 23
Go Orange Day is an opportunity for everyone in the community to show their support for work zone safety by wearing orange. Participants are encouraged to post videos and photos of themselves or a group wearing orange with the hashtags #Orange4Safety and #GoOrangeDay.
Thursday, April 24
The NWZAW Social Media Storm includes posts from Go Orange Day as well as other events and efforts promoting work zone social media storm safety.
Friday, April 25
The Moment of Silence can be observed by individuals or groups. NAPA marks the moment at noon ET.
Launched in 2018, NAPA’S Watch For Us campaign began through efforts to educate the public on the dangers of distracted driving in roadway work zones. Over the years, NAPA has worked to connect the movement with partners across the road construction industry. Each year, the campaign is run in conjunction with National Work Zone Awareness Week (NWZAW) which in 2025 will be held April 21-25.
NAPA members are encouraged to combine Watch For Us guidance with resources within NAPA's CrewSafety: Work Zone Training and The Roadway Safety Awareness Program to raise public awareness of the need for drivers to be alert in paving work zones.
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Use any of the below graphics in your public-facing work zone safety messaging during NWZAW and every Wednesday of the year. Click the graphic, then right-click and "Save As."
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Watch For Us Videos for Sharing
Share any of the following videos as part of your Watch For Us messaging. Guidance and sample media posts to pair with these videos can be found in the toolkit.
Testimonials
In 2018, NAPA recorded real-world stories about work zone safety and how a moment can change lives. The video playlist below contains of narratives and testimonials making the case that work zone safety is everyone's responsibility. Please share on your social media networks to inform your community about how one moment can save a life. Guidance and sample media posts to pair with these videos can be found in the toolkit.
Thanks to the following legacy partners of Watch For Us:
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Interested in becoming a Watch For Us partner? Contact Ty Johnson.